Paid search,
done properly.
Senior-level Google Ads management for UK businesses spending £2k–15k/month. No account managers. No hidden fees. Just someone who knows what they’re doing.
Estate agents over-invest in portal visibility and under-invest in search.
UK homeowners go to Google first when looking for an estate agent.
Source: Homeflow / Opinium, 2022
Homeowners under 35 start on Google — the next generation of vendors.
Source: Homeflow / Opinium, 2022
Of Brits expect homes on Rightmove. Rightmove reaches buyers, not sellers choosing an agent.
Source: Zoopla / YouGov, 2024
Where the money usually goes missing.
In every account I audit, 30–60% of spend quietly goes to waste.
That pattern holds at industry scale too — ClickThrough’s 2026 benchmark puts average monthly wastage across the UK’s top 12 estate agency brands at £39,779.
Source: ClickThrough Marketing UK Estate Agents Digital Marketing Benchmark Report, Q2 2026 (Tarplee)
I audit Google Ads accounts for a living. Almost every one I’ve ever seen has the same handful of problems — broken conversion tracking, wasted spend on irrelevant search terms, automated bidding fed bad data, landing pages nobody tested. The fixes aren’t mysterious. Most accounts improve within 30 days once someone who knows what they’re doing actually looks at them.
Three things I fix in almost every account.
- 01 / 03
Conversion tracking that actually works.
Most accounts track form submissions and call them conversions. That's not the same thing. I set up proper offline conversion imports so Google Ads optimises for real revenue — bookings, qualified leads, closed deals — not form fills.
- 02 / 03
Search terms that burn budget.
In most accounts I audit, 20–40% of spend goes to search terms that will never convert. I find them and cut them — with negatives, with match type changes, with structure. Quietly, weekly.
- 03 / 03
Smart Bidding fed real data.
Automated bidding is only as good as the signal you give it. If your conversions are wrong, your bidding is wrong. I fix the inputs so the machine actually works for you instead of against you.
Good paid search is mostly noticing — the part everyone skips.
I specialise. Three kinds of business I know inside out.
Two products. Fixed prices.
Fixed price. 5 business days. I review your account end-to-end and deliver a written report plus a 30-minute walkthrough call. You keep the report whether or not we work together.
- Account structure & tracking✓
- Search terms & negatives✓
- Bidding & conversion signals✓
- Landing page friction✓
- 30-min walkthrough call✓
Fixed retainer, not a percentage of spend. Full account management, weekly check-ins, transparent reporting. 30-day rolling contract. You can leave any time.
- Full account management✓
- Weekly async report✓
- Direct Slack / email access✓
- Landing page advisory✓
- Quarterly strategy review✓
No % of spend. No minimum contract beyond 30 days. No onboarding fees.
How it works.
We start with a 15-minute call. I ask about your business, your current spend, and what you're actually trying to grow. You tell me if I sound like someone you'd want inside your account. No pitch deck, no sales call.
I run a full audit. Every campaign, every conversion action, every tracking pixel, every landing page. You get a written report with everything wrong, ranked by what's costing you the most. If things look sensible, we move to monthly management.
I manage the account like it's my own money. Weekly async reports. Direct access to me — not to an account manager, not to a junior, not to a dashboard that obscures the work. Just me, doing the work, showing you what I did.
Start with a £500 audit. Keep the report whether we work together or not.