Google Ads for small business.
If you're spending £2k–10k/month and you're not sure where it's going, you're the person I help. Most small-business accounts don't need more features — they need fewer, better-run ones.
Three things small-business accounts get wrong.
The problem with most small-business Google Ads accounts isn't ambition — it's entropy. An agency started it three years ago, a freelancer touched it two years ago, your marketing intern added five campaigns last quarter, and now nobody really knows what's in there. The fix is rarely more complexity. It's usually ruthless simplification.
Budget efficiency
Of every £1,000 you spend, typically £300–600 ends up working — the rest goes on junk search terms, dud auto-placements, and geo-areas you don't serve. The waterfall opposite is what a typical cut looks like: 38% of the budget recovered in the first month, just by cutting the obvious bleed.
Account structure
Most small accounts should have 3–5 campaigns, not 17. I consolidate down to a structure that makes bidding signals work, then leave it alone. Fewer moving parts means faster machine learning, less admin, and — frankly — less for the next person to break.
Reporting you can read
Dashboards with 40 widgets are a way for agencies to look busy. Every month I send one PDF with three numbers on the front page: spend, bookings/sales, cost per booking/sale. Everything else goes in the appendix. If you can't explain the month in one sentence, the report is wrong.
Want to know where your £ is actually going?
The audit tells you, line by line, and ranks what to fix first. £500 fixed, yours to keep.